Fish
Our birds may be in trouble, but life is looking up for our fish, according to our leading supermarket chains. They are reporting soaring sales of so-called alternative fish, including pollack, dab, mussels, squid and sardines, in place of once-staple cod, haddock, tuna and farmed salmon. The switch in customer preferences was apparently sparked by a television campaign, Fish Fight. It highlighted the wastefulness of “discard” fishing practices, which involves throwing back dead and dying fish that are surplus to catch quotas, or else unwanted by fishmongers and supermarkets.