Biodynamics
In recent years, conscientious and forward-thinking beauty companies have embraced biodynamic principles. To sceptics this might seem like just another marketing spin for products, especially given our growing awareness of holistic beauty and our environmental conscience. But when you consider how dependent the beauty business is on the efficacy of the ingredients that go into its products - and how much more fruitful and active plants that have been grown biodynamically have proved to be - it is perhaps more surprising that it has taken so long for the beauty industry to tap into the concept.
